Mise en Place
Kitchen on Wheels
A complete brand and digital system for a food truck in Sheboygan, Wisconsin — from the banner on the truck itself to the menu customers scan, order from and share with friends.
One brand, on and off the truck.
Everything the truck shows a customer — the banner, the TV display, the printed menu, the digital menu and the link-hub site — draws from the same mark, color system and typography, so the brand reads the same whether someone is standing at the window or scanning a QR code from their car.
A print system that carries the brand.
The printed menu, the promotional flyer and the truck banner all share the same maroon-and-cream palette, the same spoon-and-chef-hat mark, and the same typographic voice — so a customer recognizes the business whether they're looking at a menu in hand or a banner from across a parking lot.
Design iteration on the promotional flyer.
Two directions for the same flyer — one with the red band limited to the header, one carrying it all the way through the footer too. The owner picked the full red version, since it reads bolder and matches the rest of the brand more consistently.
A TV display built from the same system.
Beyond print, the truck runs a looping video menu on a mounted TV display — same branding, same photography style, animated to catch attention from a few steps away.
Two live web builds.
The digital side is built for someone standing at the truck with a phone in hand — fast to load, easy to tap, and tracked so the owner can see what customers actually do with it.
Link-Hub Site
A mobile-first landing page with hours, a direct order link, today's location, and social and catering links — everything a customer needs before they even reach the truck.
- Google Analytics event tracking on every button
- Sticky order / call actions on the menu page
- Built and deployed on GitHub Pages
Digital Menu
A visual-first menu built to showcase the food and steer customers toward three staff-picked items, with full ordering (and full ingredient lists) handled through the truck's point-of-sale system.
- Featured-favorites shortcuts at the top
- Scroll-depth tracking per menu category
- Photography-led layout for fast browsing
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